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Goonj-“Clothing is shelter”
These days social entrepreneurship is the hot topic in the class and I have been very interested in knowing about them. I believe that social entrepreneurs are very important in today’s world where...
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Starbucks- “India is going to be no catwalk”
Long awaited Starbucks is finally in India with a bang. Entry of Starbucks in India is much hyped up news these days but Howard Schultz is not being carried away with the success they got and instead...
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Lexus or Land Cruiser ??
My conversation with dad a couple of days ago: Me: Dad Lexus SUV is such an amazing car. I agree it is expensive but it is great. Dad: Yeh I agree it’s a smooth ride but too expensive. I’ll prefer...
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Ten Trees !!
Celebrity endorsement has proved to be very effective in generating awareness within communities along with an increased amount of sales for companies all around the world. Ten Trees is a local...
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Iphone or Samsung Galaxy S3 !!
Xiaoye Zhang in her blog “the troubles given by iPhone” writes about how iPhone might be facing problems in the future due to expensive service plans. Till now iPhone was the only touch screen smart...
View ArticleIs meal plan fair?
It is weird how student pays $2.50 for a can of coke on campus and get the same can of coke outside the campus for just $1. Students pay a fee of $3700 for a meal plan which is mandatory for the...
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Is Axe shower gel advertisement ethical?
Companies use different marketing techniques to market their products to consumers. It helps them portray the value that their product can bring to its consumers lives. Today, companies have gone far...
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Miley Cyrus: market genius?
In case you haven’t been following the news lately, Miley Cyrus has been a permanent presence, nationally. Since her performance at the MTV Video Music Awards, she has earned attention and scorn. It’s...
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Louis Vuitton’s marketing strategy
Louis Vuitton has been in the fashion industry for a very long time. It was known for its good quality and unique fashion sense. But as companies become more established they tend to increase their...
View ArticleReflection comm 296
Marketing, the only business course that I thought was unnecessary and irrelevant. I thought marketing should be an arts course just because it’s easy and basic common sense. Advertising and sales are...
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